Using Cover Letters to Build
Today a client
asked me to explain the differences between a resume and a
Many people assume that the cover letter is just a formality
and simply something hiring managers and recruiters have
come to expect. But the cover letter serves a much higher
Job search is about building relationships and proving to a
prospective employer that you are a good fit for the
organization and someone who will forge a positive
relationship with the firm.
Your cover letter is your first opportunity to establish
rapport with an employer with a style that's less
"formulaic" than the resume, the cover letter allows you to
interject more about your personal brand and competencies
and identify your reasons for career progressions, shifts,
In a sense, the cover letter humanises the process of search
and lessens the tedium managers face when combing through a
mountain of resumes.
In addition, a good cover letter addresses the employer's
needs and showcases the candidate's ability to figure out
employers' problems and proactive solutions.
So next time you draft a cover letter, think of it as a key
"touchpoint" with a hiring manager, rather than a required